On July 11, Italy's Data Protection Authority (DPA) officially warned the video-sharing app TikTok about alleged violations of current European Union (EU) rules on protect user privacy.


In a press release issuing its "official warning" to TikTok, the DPA concluded that TikTok's planned switch of legal base was inconsistent with EU regulations and with applicable laws. Italian data protection. The DPA said it "immediately" began a fact-finding investigation when it became aware of TikTok's plans to amend its privacy policy.

"Both legal instruments explicitly state that the consent of the data subject is the sole legal basis for storing information or gaining access to stored information," the statement said. , in the subscriber or user's terminal".

The DPA has also raised concerns about the risks of TikTok targeting children if the changes continue, given the previous problems TikTok has had in accurately tracking users' ages. According to the agency, in recent weeks, TikTok has informed users that it will serve targeted ads from July 13 without consent for the use of data stored in the device. their equipment. In changing its privacy policy, TikTok claims to be acting in the legitimate interests of the company and its partners, but the Italian watchdog says such a legal basis is not in line with applicable regulations. EU privacy rules.

Italy's watchdog said it reserves the right to impose unspecified restrictions if TikTok does not withdraw its announced policy changes. The agency has also notified Ireland's Data Protection Commission of TikTok's policy, which allegedly violates EU data rules. The Irish Commission is the EU's top regulator for TikTok and other leading Internet companies because TikTok's regional headquarters are located in Ireland.

Meanwhile, a TikTok spokesperson said: "We're working to build a personalized experience for our community, and are committed to respecting user privacy... and operations. comply with all relevant regulations”.

Companies operating in the EU can face fines of up to 4% of global revenue for privacy violations.

TikTok, owned by China, is now a fast-growing company around the world, especially among teenagers.